First of all, security is, of course, a big discussion when it comes to running an online store. Prestashop development company make sure of security by PrestaShop. This platform is serious about making their software as secure as possible. In fact, it supports SSL web hosting, password and cookie encryption, PCI compliance, track employee activity and set security permissions for each employee.

Additionally, this platform provides the feature of one-page checkout with an additional feature of guest checkout or checkout with gift messages/cover. Also, merge with any payment provider through modules and payment gateway filtered by currency shipping fees by weight or price with unlimited carriers and also goals to fine-tune your shipping options.

In addition, it provides newsletter offers, automated follow-up emails, recently viewed products and also social media page links and many other features that come under digital marketing.

In fact, this platform is combined with google problem-solving. It gives a real-time analytics dashboard, google charts pictures, google analytics increases e-commerce & track visitor activity.